Social Media Masterclass in cooperation with PwC’s Academy in Belgrade

The International Faculty, CITY College, in cooperation with PwC’s Academy organised a successful Masterclass on ‘Social Media Intelligence in Practice’ in Belgrade. The event was part of the ‘Meet the Global Experts Series’ and was presented by social media expert Dr Jillian Ney with great success, on 25^th February 2016 at the premises of PwC’s Academy.

The intensive event covered a variety of interesting topics. Dr Ney discussed the rise of social media and the ways businesses can monitor their social media to improve their performance. The second session of the masterclass gave an in-depth overview of the benefits, barriers and boosters of social media while social media strategy and crisis management were discussed in the third session.

The masterclass helped participants develop a better understanding of social media, better engage their audience and leverage their social media.

The event was mainly attended by marketers and professionals working in advertising agencies, media and other companies.