Sheffield Open MBA Class on 'Leadership and the Brain'

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Description:

For decades, leaders and managers have been trained to think and act upon the assumption that employees and customers are rational beings. Motivational, organisational and structural approaches have been developed on the premise that people know what is good for them and that they behave accordingly. Therefore rewards, bonuses, job promotions as well as punishments have been designed to make sure that people understand and achieve various multilevel goals. However, there is strong scientific evidence that this approach is, not just irrelevant, but dangerous because it does not accept humans as they are: emotional, irrational and primarily focused on their survival. Management styles need to change and modern leaders have to reconsider their approach. They have to calibrate their brain for modern leadership. Especially in chaotic and complex business environments, the old leadership thinking has to step aside fast. Prepare for the holistic brain leader! This seminar provides both the evidence for the need to change and specific practical directions on how this should happen.

Dr. Nikolaos Dimitriadis bio:

An award-winning communications professional, educator and consultant. Dr. Dimitriadis is the author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (Kogan Page, London) and spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication. He is a certified Neuromarketer and a contributor to the Neuromarketing Manager Program at Hamburg Media School. He has worked with IKEA, IBM, JTI, Nestle, Banca Intesa, Holcim, Pierre Fabre, Coca Cola, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is currently the Development Director at The University of Sheffield International Faculty, City College. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges.